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Automated Commerce Moved Inside Albertsons' AI Assistant

Albertsons became the first retailer to sell sponsored product placements inside its AI shopping assistant, the same week Salesforce shipped brand-run shopper agents and new research showed a growing share of consumers, especially Gen Z, already shopping through AI. For consumer brands, the practical question is how to show up inside the assistant and keep control of spend, data, and the customer relationship as agents start to mediate the sale.

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Automated Commerce Moved Inside Albertsons' AI Assistant

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